Xinjiang, the northern foothills of the Tianshan Mountains, Manas. Here lies a vineyard sharing the 44°N golden latitude with Bordeaux and Napa Valley. Rooted in this land is the premium wine brand of CITIC Group — CITIC Niya, a winery that has brewed the name of an ancient Western Regions kingdom into contemporary China.
I. The Name Niya: An Echo of a Silk Road Kingdom
"Niya" is no invented brand name. On the southern edge of the Taklamakan Desert lies the famous archaeological site of Niya — the ancient homeland of the "Kingdom of Jingjue," one of the Thirty-Six Kingdoms of the Western Regions during the Han dynasty. Here, world-shocking relics were unearthed, including the brocade arm guard inscribed "Five Stars Rise in the East, Blessing China" — a living fossil of Silk Road cultural exchange.
An ancient kingdom of two thousand years ago, and a modern winery — separated by shifting sands and drifting centuries, yet united by a name. What CITIC Niya aspires to do is to re-express this land's ancient wisdom of cultivation in the modern language of wine.
II. The Power of CITIC: A Great National Brand's Answer
CITIC Niya belongs to CITIC Group and is operated by CITIC Guoan Wine. Backed by CITIC's capital strength and international vision, its mission is "to craft China's own premium wine," building a full industry chain from vineyard to bottle in the northern foothills of the Tianshan Mountains.
A wine brand under CITIC Group — answering, with the strength and standards of a great national enterprise, the question: "What fine wine can Chinese terroir produce?"
III. Northern Foothills of the Tianshan: A Golden Region at 44°N
CITIC Niya's vineyards sit in the core Manas appellation on the northern slopes of the Tianshan. Sharing the 44°N golden latitude with Bordeaux and Napa Valley, the region enjoys more than 2,800 hours of annual sunshine and a 15–20°C diurnal temperature range — by day, the grapes accumulate sugars and flavor compounds to the fullest; by night, cool air preserves fresh acidity.
Even rarer is the irrigation water: Tianshan glacial meltwater flows downhill, pure and mineral-rich. The alluvial fan's gravelly sandy loam is deep and well-drained, an ideal home for vine roots. The terroir is a gift of nature.
IV. A Green Factory: The Commitment to Ecological Winemaking
CITIC Niya adheres to green, ecological viticulture: strictly controlled yields, hand harvesting, berry-by-berry sorting, and quality control at the very source. This dedication has earned national recognition — CITIC Niya has been honored as a "National Green Factory," a Chinese model of ecological winemaking.
V. From Cabernet Sauvignon to Marselan: An Expression of Chinese Terroir
After years of deep cultivation, CITIC Niya has built a complete portfolio: from the vintage series of berry-selected Cabernet Sauvignon to the "Niya Legend" series representing the benchmark of China's premium wines — among them the Marselan blend, a variety bred in southern France that thrives brilliantly on the northern Tianshan slopes, writing a world-class expression of Chinese terroir.
VI. Moments Worth Opening "the Western Regions"
Business Banquets
CITIC backing plus a golden appellation — impressive for honored guests, and full of conversation.
Family Dinners
Cabernet Sauvignon's generous fruit pairs beautifully with roast lamb, steak and Sichuan cuisine alike.
Gifts for Connoisseurs
One bottle that tells a two-thousand-year Silk Road tale — a gift that carries its own conversation.
Would you like to taste the northern foothills of the Tianshan? Contact the Mingpinhui wine consultants for authentic supply.
WeChat: +86 186 8275 6100
One glass, connecting two thousand years of the Silk Road.
