Fifteen hundred years ago, a fermentation pit began to breathe in the soil of Mianzhu. Fifteen hundred years later, it is still making wine. Its name is Tianyilaohao — a living heritage site that breathes.

In Jiannanchun's brewing universe, the word "Zhencang" (reserve) is never marketing — it is a traceable chain of craft: from the Tianyilaohao living pit complex, through hundreds of rigorous selection steps and full-process quality tracking, to the strong-aroma glass in your hand. That is Zhencang Jiannanchun.

I. Tianyilaohao: A Living Heritage That Breathes

The Tianyilaohao pit complex is approximately 1,500 years old. It is not a museum exhibit but a set of "living heritage" pits still in active use — brewing almost without interruption for fifteen centuries, allowing the microbial communities in the pit clay to multiply, enrich and domesticate across generations.

Old pits make fine baijiu — a principle every distiller knows: the older the pit, the richer and more stable its microbial population, and the more mellow and layered the wine. Tianyilaohao is the ultimate proof of that principle.

II. A Thousand Strains: An Invisible Army

Zhencang Jiannanchun is specially brewed in the Tianyilaohao pits — the mash nurtured by a thousand microbial strains is the collective labor of an invisible army a millennium and a half in the making. They transform grain starches into alcohol and hundreds of aromatic compounds, giving the wine a complexity that cannot be copied.

🏺 The Core Credential

Special brew from the 1,500-year-old Tianyilaohao living pits — a thousand strains nurture the mash; hundreds of steps select; full-process quality tracking; only the finest essence is kept.

III. Hundreds of Steps: Only the Finest

From grain to mash, from storage to blending, Zhencang Jiannanchun passes through hundreds of rigorous selection steps with end-to-end quality tracing. Each step acts as a sieve, keeping only the best — selecting among the best, taking only the essence, until it finally becomes Zhencang Jiannanchun.

That is the meaning of "reserve": not every wine deserves to be treasured. Only what survives layer after layer of selection earns the name.

Zhencang Jiannanchun strong-aroma baijiu
Zhencang Jiannanchun|Strong Aroma 52% / 46% / 38% vol|500mL / 100mL
Zhencang Jiannanchun product scene
Zhencang Jiannanchun · product scene

IV. A Strong-Aroma Classic, Certified by Standard

Zhencang Jiannanchun is made from water, sorghum, wheat, rice, glutinous rice, corn and barley, and meets the GB/T 19961 national standard. Three expressions — 52% vol, 46% vol and 38% vol — in 500mL and 100mL formats: whether for personal drinking, banquets or tasting, there is an answer.

V. Three Moments Worth Treasuring

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Personal cellar

Better with years

Strong-aroma baijiu rewards aging, and a Tianyilaohao pedigree makes every year of waiting worthwhile.

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High-end banquets

A story to tell

The tale of a 1,500-year-old living pit is the most substantial opening line any table can have.

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Gifts for connoisseurs

Between those who know

For someone who truly understands baijiu, the word "Zhencang" says it all.

Would you like to taste this 1,500-year legacy? Contact our Mingpinhui wine advisor for authentic, direct-sourced bottles.

WeChat: +86 186 8275 6100

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A Millennium of Heritage, Ancient-Pit Fermentation
Tianyilaohao · Only the Finest Essence

One glass of reserve, fifteen centuries deep.

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