Chinese gift-giving prizes giving people what they truly want; the highest form of that is giving what cannot be bought twice. What assembly lines cannot produce is the real token of feeling β€” and that is exactly why custom-made liquor exists.

Shejiantai's "Jixiang Ruyi" ("Auspicious as You Wish") is made for precisely that sentiment: a white-porcelain bottle adorned with ink painting, whose empty spaces can carry your names and your blessings.

I. White porcelain: a stretch of plain white with millennia behind it

White pottery is one of China's oldest ceramic traditions β€” as early as the Neolithic age, ancestors fired plain white vessels from kaolin clay, and for thousands of years white remained the colour favoured for ritual and refined ware. A plain white bottle is like the "reserved blank" of a Chinese ink painting: only by painting nothing can everything be painted. Shejiantai chose white porcelain for Jixiang Ruyi precisely for this clean canvas β€” a vessel, yes, but above all a surface for meaning.

II. Ink painting on the bottle, good fortune in the liquor

Jixiang Ruyi places white porcelain and Chinese ink painting on a single object: the body is adorned with ink work β€” landscapes, birds and blossoms, auspicious clouds and mythical beasts β€” while the reserved space may carry custom text: a couple's names and wedding date, a company's emblem and vision, an elder's birthday couplets and wishes. As the Shejiantai brand book puts it: "Jixiang Ruyi carries deep blessings; white porcelain and ink painting give it rich culture."

Shejiantai Jixiang Ruyi β€” nongxiang (strong-aroma) baijiu, 42/46% vol, 500ml
Shejiantai Jixiang Ruyi β€” nongxiang baijiu, 42/46% vol, 500ml (white-porcelain bottle, customisable)

The liquor itself is Shejiantai's home turf β€” five-grain solid-state nongxiang from the Mianzhu region, offered at 42% vol or 46% vol. Fine packaging can be matched with different liquid bodies, and rich combinations suit different occasions. What is customised is more than the label: from strength to the painted design, everything follows the host's wishes.

III. Custom-making fixes "that moment" in place

The most charming thing about custom liquor is that it says what the giver is too shy to put into words: at a wedding banquet, when the head table carries bottles printed with the couple's names, the toasts gain confidence; at an annual meeting, a commemorative bottle engraved with the company crest outweighs a thousand motivational speeches; at an elder's birthday, a bottle reading "fortune like the East Sea, longevity like the Southern Mountain" is a more graceful gesture than a red envelope. Years later, when the liquor is long gone, the bottle remains β€” the names and the date on the white porcelain still remember that day.

IV. What moments deserve a custom bottle

πŸ’

Weddings

Names + date

Head table and return gifts alike say "our wine" β€” the banquet gains a private seal.

🏒

Corporations

Anniversaries Β· annual parties Β· gifts

The crest and vision on the bottle carry the company's dignity into every toast and gift.

πŸŽ‚

Birthdays Β· newborns Β· graduations

Blessings inked, memories kept

Write the wish on white porcelain β€” when the wine ends, the keepsake remains.

Would you like a bottle that belongs only to you and yours? WeChat: +86 186 8275 6100 β€” tell our wine consultant the occasion, the names and the date; we will handle the rest.

✦ ✦ ✦
Good liquor is common; ruyi is rare.
Shejiantai Β· Jixiang Ruyi

White-porcelain bottle Β· 42/46% vol

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Mingpinhui Β· Your Personal Wine Steward
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