On the map of Chinese baijiu there is a land blessed by nature: on the 30th parallel north's golden brewing belt, one of Sichuan's four great production regions, a "Famed Wine City of China" — Mianzhu.

Mianzhu sits in the northwest of the Sichuan Basin. It has no great river's clamor, yet over more than a thousand years it has brewed itself into a city — rising on wine, and famed for wine.

I. A Land, and the Wine It Raises

Mianzhu lies at 31°09′–31°42′ N, 103°54′–104°20′ E — one of Sichuan's four great production regions (Yibin, Luzhou, Mianzhu and Qionglai), and a core region of the province's "U-belt" of famed wines.

It is known as a "Famed Wine City of China" and a "World-Class Specialty Wine Region" — one title domestic, one international, both saying the same thing: Mianzhu is soil born to brew.

II. A Thousand-Year Lineage: From "Jiannan Shaochun" to Jiannanchun

Mianzhu's brewing history reaches back to the Tang Dynasty, when its wine — named "Jiannan Shaochun" — was recorded in the official history as a wine of the imperial court. It is the historical root of the name "Jiannanchun" itself.

"Tang Dynasty palace wine, today's Jiannanchun." An unbroken lineage, guarded by one city for a thousand years.

III. A City of Famed Wines

Today's Mianzhu is home to more than Jiannanchun. Famed wines flourish here, each with its own strength:

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Jiannanchun

China's famed wine · Tang imperial tribute

From "Jiannan Shaochun" to today's famed wine — a benchmark of strong-aroma baijiu.

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Shejiantai Distillery

Founded 1921 · century-old cellars

A century of brewing and 72 century-old cellars — an IWSC gold medalist.

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Mianzhu Daqu

A people's classic · national memory

An honest, beloved classic — shared memory of generations of Sichuanese.

🏷️ The Region's Calling Cards

Famed Wine City of China · World-Class Specialty Wine Region · One of Sichuan's Four Great Production Regions · Core of the Provincial U-Belt — every title Mianzhu holds was issued jointly by time and by microbes.

IV. The Terroir Code: Water, Grain, Cellar

Mianzhu's great wines rest on three pillars:

Fine water, fine grain, fine cellars — plus the climate of the 30th parallel north. Mianzhu's terroir seems tailor-made for baijiu.

Mianzhu distillery scene
Mianzhu · the brewing landscape of a famed wine town

V. Heritage and Innovation: Old Craft, New Era

Mianzhu carries forward traditional intangible-heritage brewing techniques while embracing modern intelligent brewing equipment. The ancient craft has not retired to a museum — it walks side by side with today's technology.

Perhaps that is Mianzhu's most moving quality: it can hold a thousand years of tradition, and still welcome the new.

A cup of Mianzhu wine is a thousand years of a city in a glass.

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Famed Wine City, Brewed in Mianzhu.
The 30th Parallel North: Baijiu's Golden Latitude.

Care to taste the wines of Mianzhu? Ask your Mingpinhui wine advisor.

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Tell our advisor "I'd like to taste Mianzhu wines" for authentic, direct-sourced bottles.

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