“Dezheng Ruyang” — virtue as upright as the sun — is the naming philosophy of this wine: with virtue upright, blessings flow for a thousand years; bright as the sun, shining in all directions. In one glass lies the Chinese esteem for character, and the host's respect for the guest.
Jiannanchun (Dezheng Ruyang) has a sweet, crisp and elegantly refined body, and is the classic business wine for government and corporate banquets. From business dinners to official exchanges, it stands as a paragon of famous liquors, witnessing one important moment after another.
I. Virtue as Bright as the Sun: The Naming Philosophy of a Bottle
Chinese drinking culture holds that “wine reflects character.” Dezheng Ruyang distills into four characters a creed: virtue as the foundation of character, the sun as the light of conduct.
Such a name gives the bottle a natural gravitas — more than wine, it is a statement: stand by virtue, treat others as the sun does.
II. A Memory of the Era: The Standing of a Famous Liquor
Jiannanchun is one of China's time-honored famous liquors, ranked alongside Moutai and Wuliangye as the “Mao-Wu-Jian” trio — a benchmark of nongxiang baijiu. Its name is itself a page of the modern history of Chinese baijiu.
“A memory of the era, virtue shining for a thousand years; a paragon of famous liquors, radiant as the sun” — Jiannanchun (Dezheng Ruyang) carries this brand manifesto on the bottle, and in the classic scenes of government and business banquets.
III. Sweet and Crisp: A Taste Born for the Business Table
A business banquet wine must withstand long sessions and many rounds. Jiannanchun (Dezheng Ruyang) is sweet, crisp and elegantly refined — sweet for immediate approachability, crisp for a clean finish, refined for distinct layers.
In the classic 500ml format it comes in two strengths: 52° vol, full and generous, carrying the weight of formal occasions; and 38° vol, soft and light, ideal for long business conversations.
IV. Seven Grains and Ancient Cellars: The Foundation of a Paragon
Brewed from seven grains — water, sorghum, rice, glutinous rice, wheat, corn and barley — with thousand-year-old heritage techniques, fermented in ancient cellars and aged for years, to standard GB/T 19961.
A paragon's foundation is never a slogan — it is the terroir of the golden 30th-parallel belt, the balance of seven grains, and the sediment of cellar years, together forming a consensus of quality.
Jiannanchun (Dezheng Ruyang)｜Nongxiang 52% vol / 38% vol｜500ml｜Seven grains (sorghum, rice, glutinous rice, wheat, corn, barley)｜Ancient-cellar fermentation, long aging｜GB/T 19961｜Classic government & business banquet wine
V. One Fine Wine, Three Perfect Moments
Government & Business Banquets
Weighty and meaningful — the name itself carries the attitude of the host.
Business Dinners
Sweet, crisp and refined; the 38° suits long talks, the 52° carries the occasion.
Thanks & Tribute Dinners
Teacher-appreciation and thank-you banquets — a glass of Dezheng Ruyang says the respect for you.
Want to taste or order? WeChat: +86 186 8275 6100 — tell our wine consultant your occasion and preferences, and we will match the right bottles for you.
A toast to character, a toast to the times.
